Using Tech to Grow your Coaching Business
May 24, 2026What if the tech you choose for your coaching business is not only a practical tool, but a strategic decision that shapes the kind of business you are able to build?
In this episode of the podcast, we explore how technology can help coaches move beyond selling time by the hour and start building a more scalable, professional, and sustainable coaching business.
We talk specifically about Kajabi, the all-in-one platform we have used since 2019 to grow our own business significantly. For us, Kajabi has not been a simple course platform. It has shaped how we think about our business strategy, client experience, marketing, community, and growth.
During the conversation, we reflect on how easy it is for coaches to leave employment, set up independently, and still end up recreating the same time-for-money model. The real opportunity is to think bigger. How can we package our intellectual property? How can we create smoother onboarding? How can we support clients between sessions? How can we build lead magnets, email lists, courses, communities, coaching programmes, and professional client journeys without stitching together multiple disconnected tools?
We share how Kajabi helped us build a stronger website, improve our visibility, deliver a more premium experience, and show up with more confidence in our business. We also talk honestly about the fact that no platform is perfect. There can be overwhelm, new features to learn, and cheaper alternatives in the market. But for us, the value has been in simplicity, consistency, robustness, and the ability to build a business that can grow over time.
This episode is for coaches who want to grow their coaching business, improve their online presence, create digital products, build a coaching community, develop lead magnets, use email marketing more effectively, and think strategically about business growth.
We also share a Kajabi offer available until 2 June, where listeners can access 50% off for 12 months through our affiliate link, compared with six months when going direct.
Timestamps:
00:01 Welcome to the episode
00:06 Introducing the topic of using tech to grow your coaching business
00:28 Why Kajabi has been central to our business growth
02:15 The 50% Kajabi offer and why the right tech helps you stop selling time
04:26 Packaging your intellectual property as a coach
05:43 What Kajabi can do for your website, bookings, payments, and lead magnets
06:43 Building an email list and nurturing prospective coaching clients
07:43 Why simplicity matters when coaches feel overwhelmed by tech
10:25 How consistency helped us grow our coaching business
12:52 Building for the business you want in three to five years
13:19 Professionalism, confidence, pricing, and client experience
15:20 Kajabi as a business education platform and entrepreneur community
17:53 Staying small, agile, and scalable as a coaching business
19:29 Why we believe Kajabi is stable, robust, and worth exploring
21:20 Giving yourself 12 months to build a strong foundation for growth
Key Lessons Learned:
- The right coaching business technology should support strategy, not only administration.
- Coaches need to think beyond selling time and start packaging their knowledge, frameworks, and client experience.
- An all-in-one platform can reduce complexity by bringing together website, payments, bookings, email marketing, courses, community, analytics, and client resources.
- Professional branding and a smooth client journey can increase confidence, visibility, and perceived value.
- Simplicity creates consistency, and consistency is a major driver of sustainable business growth.
- Building a coaching business requires thinking about where you want to be in three to five years, not only what you need today.
- Digital products, lead magnets, webinars, communities, and hybrid coaching models can help coaches create more scalable offers.
- Tech overwhelm is real, but learning one robust system can be easier than managing several disconnected tools.
- A strong platform can help a small team stay agile while delivering a premium client experience.
- Investing in the right infrastructure can become a commitment to backing yourself and your business growth.
Links & Resources
- Kajabi offer and masterclass: www.igcompany.com/Kajabi
Keywords:
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