How to Find Coaching Clients
Jun 29, 2026What if finding coaching clients is not the biggest barrier to becoming a coach, but one of the most powerful parts of the learning process?
In this episode of the podcast, we explore one of the most common questions we hear from people who are training to become coaches, thinking about starting a coaching qualification, or wondering how they will complete their coaching practice hours: where do I find coaching clients?
We know this question can bring up a lot of anxiety. Before someone begins a coaching qualification, it can feel as though finding clients will be the hardest part. There may be worries about asking people, not knowing where to look, feeling visible online, or wondering whether anyone will actually want coaching from someone still in training. Yet, in our experience, this fear rarely becomes the reality.
Throughout the episode, we talk through the practical numbers first. For a Level 3 coaching certificate, you may need two clients. For a Level 5 coaching diploma, you may need around six clients. For a Level 7 senior and executive coaching qualification, you may need around eight clients. When we put it like that, the process begins to feel much more manageable. It is not about finding dozens of people. It is about finding the right people, creating a strong enough pool, and being prepared for the fact that some clients may not complete all their sessions.
We also reflect on how powerful your existing network can be. Your cohort, friends, colleagues, workplace, LinkedIn connections, Facebook groups, local community groups, professional networks and voluntary organisations can all become potential places to find coaching clients. The key is not to hide your coaching journey. It is to share it from the beginning, allow people to follow your development, and then clearly invite the right people to come forward when you are ready to begin coaching.
A big part of the conversation is about confidence and specificity. If you are looking for coaching clients, it helps to explain who you want to support and what kind of coaching opportunity you are offering. For example, if you are training at senior or executive level, you might want to coach leaders who are new in role, navigating change, or developing confidence in leadership. When people can see themselves in your invitation, they are much more likely to reach out.
We also speak about the value of using your workplace, not only as a source of clients but as a way of bringing coaching skills back into your organisation. Even if you are funding your own coaching qualification, your employer may still benefit from your development. Coaching is a leadership skill, and offering coaching across different teams can create a genuine win for both you and the organisation.
The episode also opens up the idea that coaching clients can be found in places that matter to you personally. Local charities, hospices, GP surgeries, animal shelters, community groups, business networks and professional associations may all include people who would deeply value the opportunity to experience coaching. This is where finding clients becomes more than a qualification requirement. It becomes part of stepping into the identity of being a coach.
What we came back to again and again is that finding coaching clients is about being visible, asking clearly, asking more than once, and being willing to move beyond your comfort zone. There are opportunities for coaching everywhere. The task is to notice them, speak about what you are offering, and trust that people are often far more open to coaching than you might expect.
For anyone training to become a coach, this episode is a grounded reminder that you are not on your own. You have networks, cohorts, communities and resources around you. Finding clients does not need to be the reason you hold back from coaching training. It can become one of the first real steps into practising, learning and becoming the coach you are developing into.
Timestamps
00:00: Introduction to finding coaching clients
We introduce the episode and the common concern many trainee coaches have about finding practice clients.
00:58: How many coaching clients do you need?
We break down the coaching practice requirements for Level 3, Level 5 and Level 7 coaching qualifications.
02:00: Why you may need extra clients
We explain why it is helpful to have additional potential clients in case someone cannot complete all sessions.
02:30: Using your coaching cohort
We explore how cohort swaps and referrals can help trainee coaches find suitable practice clients.
03:00: Sharing your coaching journey
We discuss why sharing your learning from day one can build visibility and trust across your network.
04:15: Using LinkedIn and your wider network
We talk about LinkedIn, social media and asking your network to connect you with people who may benefit from coaching.
05:34: Being specific about who you want to coach
We explain why clarity around your ideal coaching client makes it easier for people to reach out.
06:56: Asking for help and posting more than once
We reflect on the importance of perseverance, visibility and asking people to comment or share your posts.
07:54: Finding clients through The Coaching Crowd Facebook group
We share how coach matching posts can support trainee coaches and people seeking pro bono coaching.
09:11: Finding coaching clients at work
We explore how your workplace can become a valuable and appropriate source of coaching clients.
11:36: Creating variety in your coaching portfolio
We discuss why it helps to coach people from different departments or areas of an organisation.
12:14: Local groups and business communities
We look at local Facebook groups, business networks, professional communities and regional meetings as useful sources of clients.
14:48: Coaching in causes and communities you care about
We explore how charities, hospices, GP surgeries, animal shelters and community organisations may offer meaningful coaching opportunities.
17:00: Coaching peers and previous learners
We discuss the value of coaching others in your cohort or people who have previously trained and now want coaching again.
18:18: Final reflections and coaching course quiz
We close by reassuring listeners that finding clients does not need to be an obstacle and signpost the coaching course quiz.
Key Lessons Learned
- Finding coaching clients often feels more daunting before training begins than it does once you are actually on the journey.
- The number of clients needed for coaching practice is usually more manageable when you break it down clearly.
- Your coaching cohort can be one of the strongest sources of client referrals, especially when everyone contributes to the pool.
- Sharing your coaching journey early helps people understand what you are learning and builds trust before you ask for clients.
- LinkedIn can be a powerful place to attract coaching clients, but visibility takes consistency rather than relying on one post.
- Being specific about who you want to coach helps potential clients decide whether they are a good match.
- Asking your network to comment, share or introduce you to others can significantly increase your reach.
- Your workplace can provide valuable coaching opportunities, especially when framed as leadership development and organisational benefit.
- Local communities, business groups, charities and professional networks can all provide meaningful opportunities to practise coaching.
- Finding clients is part of becoming a coach because it asks you to step into confidence, visibility and professional identity.
Links & Resources
- Coaching course quiz: www.mycoachingcourse.com
Keywords
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